Barcelona Football Club is on the verge of finalizing a historic kit sponsorship agreement with Nike, potentially setting a new world record.
The Catalan club has been in talks with the US sports giant since early 2024, working to renew their existing partnership.
Negotiations have intensified in recent weeks, with a board meeting confirming significant progress today.
According to reports, Barcelona’s board has voted to ratify the agreement, which had already been verbally agreed upon in September.
Though the exact financial details are still being finalized, reports suggest that the deal is worth an estimated €1.7 billion over 14 years, equating to approximately €121 million per year for Barcelona.
This represents a significant increase in sponsorship revenue, with the club set to receive around €48 million more annually until 2028.
After that, the deal is expected to increase further, with annual payments rising to between €58 million and €60 million from 2028 through 2038.
Barcelona president Joan Laporta has reportedly confirmed the deal, with Nike’s final approval expected to complete the agreement.
This new sponsorship deal would set a major precedent in global football, reinforcing Barcelona’s financial stability and securing a long-term partnership with one of the world’s most prominent brands.
Article updated 2 months ago. Content is written and modified by multiple authors.
