FIFA President Gianni Infantino has warned that Europe’s top soccer nations may face a broadcast blackout for the Women’s World Cup in Australia and New Zealand unless media companies improve their offers for the rights.
Infantino stated that the offers from the “big five” European countries – Britain, Spain, Italy, Germany, and France – were not acceptable to FIFA and were a “slap in the face” to female players and women worldwide.
He emphasized that it is their moral and legal obligation not to undersell the FIFA Women’s World Cup and that they may be forced not to broadcast the tournament into these countries if fair offers are not made.
Despite the matches being held outside prime-time viewing hours for European markets, Infantino argued that it is still a reasonable time for viewers to tune in.
The Women’s World Cup is set to kick off on July 20th in nine cities across Australia and New Zealand.
Article updated 2 months ago. Content is written and modified by multiple authors.
