Football viewing center business is one of the most lucrative businesses you can start in Nigeria and make a lot of money from within a short time.
In this article you will learn how to get started with it and make 6 – 7 figures every month. It covers the requirements and dstv packages needed.
In a mega city like Lagos, Kano, Ibadan, Onitsha, Enugu, Port Harcourt and so on, there’s no limit to how much you can make from this sports business, week in week out.
Are you searching for how to start a viewing center business in Nigeria? This guide explains everything you need to know about it. Continue reading!
Football Viewing Center Business in Nigeria
This is place where you get to watch any league from EPL, La Liga, UCL, Europa to Bundesliga and Serie A for a little fee mostly 100 Naira in Nigeria.
How Lucrative is it?
Nigeria is a country with several millions of sports lovers. Unlike other countries where the primary sport is basketball, motor racing and boxing, here the number one sporting activity is football also known as soccer.
This is evident in our stadiums that are packed with fans whenever there is a football game between the Super Eagles and other countries’ national teams and also between clubs in the Nigeria Professional Football League.
Apart from that, Nigeria has the highest number of fans in Africa that closely follow the English Premier League, Spanish La Liga, Serie A and Bundesliga.
These supporters would do anything every weekend to watch their favourite clubs play. This includes going to viewing centres to watch those matches
In a place like Lagos, people pay from N100 to N200 to watch a particular match.
In some viewing centres with VIP sections where chilled drinks and grilled meat are served, the money can be far more than that per match.
Now imagine owning a football viewing centre where several number of people come to watch games nearly everyday.
What You Need To Start in Nigeria
Before starting this business, you need to put a few things in place.
That will help determine if the business is going to be successful or not.
A few of those things you need to start the business have been listed below.
1.) A Good Location
The location of the football viewing centre plays a very vital role in determining how successful it will be.
You cannot just situate it anywhere and expect people to start showing up there. You need to be selective when it comes to the business location.
The place where you have chosen for the business must not be muddy when it rains, difficult to access with motor or bike and surrounded by bush.
People need to feel safe there not only fellow humans attack but also from dangerous insects and animals.
If possible, get a place that is inside town, close to a tarred road and easy to find.
Places around the market, restaurants, sports betting shops and so on, are great for the business.
2.) Equipment And Materials
You need some equipment and materials to start the Football Viewing Centre anywhere in Nigeria.
Some of those equipment and materials are: Inverter, Standby generator, Flat screen televisions, Cable (DSTV, GoTV etc) and 3 months subscription (Compact Plus), Standing fans and Air Conditioners (mainly for VIP sections), Refrigerator, Extension sockets, Barbecue equipment and so on.
3.) Professionally Trained Staff
One of the common reasons businesses lose customers very fast is poorly trained staff.
Employees with poor customer management skills can ruin the business for you before you say “jack”, and there’s no way you can run the business alone.
As a matter of fact, attempting to run the business alone, is your surest way to fail.
The reason being that you can’t possibly divide yourself to attend to all the customers coming into your FVC the same time. It’s practically impossible.
You need to hire some staff and train them to be capable hands.
They need to now how to attend to customers needs without being rude. They should be made to understand that the “customer is always” is not just a mere slogan, it is what keeps businesses going.
That’s what will keep their monthly pay constant.
If possible, hire a highly professional individual with years of experience to head your team of staff.
The person must know a whole lot about sports. Especially football. He must be up-to-date with the happenings in the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga and UEFA Champions League.
Though Nigerians follow other football leagues as well, these ones I just mentioned are the most dominant in the country.
4.) Government Registrations And Approvals
If you really want your Football Viewing Centre to be a stand out, you need to get registered with the necessary government regulation agencies for that.
You don’t want officials from the Local Government or that of your state to be constantly harassing customers there and closing down the place.
Enquire about the necessary permits given to operators of such businesses in your locality and apply or them.
Do not just sit by until things start getting out of hand before you do the needful. Do it while it is early. If possible, before starting the business.
Registering your business come with lots of advantages. One of it is that you can be bold enough to operate your business wherever and whenever you want.
Also, it gives you the opportunity to access both government grants and bank loans. So before starting the business, ensure you put these things in order.
5.) Marketing Strategy
Marketing is very important when it comes to the success of your business. By marketing strategy here, I mean your advertisement plans.
How you want to get the public aware of the existence of your Football Viewing Centre.
For some locations with high traffic, printing banners and posters may be enough to advertise your business.
Especially if you intend to reach the people in the neighborhood alone with your business.
However, if you want to attract people from different parts of the city, you are definitely going to need much more than banners and posters.
You may need to use BRT bus advertising, radio and television advertising, Facebook and other social networks advertising and so on.
These advertising methods are highly effective and can attract your target audience to your location within a very short period of time.
Do not just opt-in for any of it hoping for a miracle to happen. Study your location and target audience and figure out how best you can reach them.
Once you have done that, develop a good advertising plan for it and follow the plan judiciously.
6.) Have A Good Vision & Mission For The Business
This may come as a surprise to lots of folks out there but it doesn’t change the fact.
You need a good vision to succeed in this business, unless you just want to run it like everyone else is doing theirs.
That is by believing that “what will be will be, whatever the day brings our way, we roll with it.”
To be able to come up with a vision and mission statement for your viewing centre business in Nigeria, you need to ask yourself a few questions.
Questions like “why should a customer leave other Football Viewing Centres in the town and come to mine?” “What will set my soccer viewing centre apart from the rest?” “Where do I see this business in the next 5 years?”
Without a clear-cut answer to all these questions and many more like it, yours will just be one of those viewing centres in town.
With nothing special about it. What’s the point of starting such in the first place? To while away time?
Developing a good vision for your Football Viewing Centre will help you channel your energy towards a particular direction.
You won’t just be doing things because every other FVC owner is doing them. You will know exactly what things to do and the ones to avoid.
In your journey to set up a profitable business and start making your own money, you will definitely come across many options.
Some you will discover along the road that they are not worth your time, energy and resources.
But before discovering this, you must have invested a whole lot into the business.
To help prevent this, it is important you read up articles like this that duly explains the business you intend doing ahead of time.
By knowing its profitability, requirements, equipment and the procedure involved in setting it up, you are likely to succeed in it.
Are you searching for how to set up a football viewing centre in Nigeria where people can come to watch soccer games from around the world and pay you for that as a business?
Do you need a full guide to help you start your own sports business that is basically about showing football matches?
I hope you find this step by step guide on the subject very helpful.
If you have any question regarding the topic discussed here, feel free to drop them in the comment section below this post.