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According to a report by the Wall Street Journal, Netflix is planning its first-ever live sports-based stream.
The streaming giant is reportedly in talks to create a celebrity golf tournament featuring professional golfers and Formula 1 drivers, with the event potentially taking place in Las Vegas this fall.
While talks are still in the early stages, sources claim that the tournament would likely involve celebrities from Netflix shows such as Drive to Survive and Full Swing.
While this initial offering may generate limited interest among sports fans, it could pave the way for additional deals involving more prominent sports events.
However, a serious push into live sports would require securing expensive broadcasting rights, which could divert money away from other content that Netflix produces.
Despite co-CEO Ted Sarandos previously dismissing the idea of getting into live sports broadcasts, the Journal’s report suggests otherwise.
Rival streaming services Amazon Prime Video and Apple TV+ have already added live professional sports content to their offerings.
Netflix has already experimented with live broadcasts, with mixed results.
This article was updated 1 month ago
