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In a recent interview with 3Music TV in Accra, Ghana, Godwin Tom, the Managing Director of Sony Music Publishing Nigeria, revealed that both Wizkid and Wande Coal took bank loans at certain points in their careers to finance their musical journeys.
According to Tom, Nigerian artists are known for investing in themselves to achieve success.
He cited Wizkid and Wande Coal as examples of artists who believed in themselves and were willing to bet on their own talents.
Tom also highlighted the determination and drive of Nigerian artists, stating that if they hear their song is number one in a particular city, they will do whatever it takes to capitalize on that attention, even if it means borrowing money, doing radio interviews, or making club appearances.
This level of dedication and hustle has allowed Nigerian artists to achieve great success in the music industry.
This article was updated 1 week ago