How Valuable Is Bet9ja Today? Bet9ja Net Worth in 2025 is a topic of growing interest as the platform continues to lead Nigeria’s sports betting industry. It is one of the most well-known registered lottery operators in Nigeria (see full list).
With millions of users and nationwide reach, Bet9ja stands as one of the most successful betting companies in the country. Its value has increased significantly due to mobile growth, betting activity, and offline presence.
Bet9ja Net Worth in Naira and USD
How Much Is Bet9ja Worth in Nigerian Currency?
Nigeria’s betting industry is estimated to be worth over ₦600 billion. Bet9ja claims a large portion of this market. Its estimated valuation places it among the top online betting companies in Africa.
Bet9ja Dollar Value Based on Current Exchange Rates
Converted into US dollars, Bet9ja’s worth stands between $230 million and $380 million, based on current exchange rates.
Where Does Bet9ja Make Its Money?
1. Sports Betting Revenue and Its Role in Bet9ja Net Worth
Sports betting is Bet9ja’s core product. Football is the most active category. Users can place bets on matches from leagues around the world. Popular competitions include the Premier League, Champions League, and Nigeria’s local football league.
2. Virtual Casino and Gaming: How It Adds to Bet9ja’s Worth
Virtual games also play a role in Bet9ja’s valuation. Casino games, racing, and instant-win games are available online and through the Bet9ja old mobile site, which many users still prefer (compare mobile versions here).
3. Mobile Betting Growth and Bet9ja’s Market Position
Bet9ja’s mobile platform handles the majority of its traffic. With widespread smartphone access in Nigeria, most users prefer betting from their phones. The app is designed for fast load times and easier betting experiences. This mobile focus has helped Bet9ja retain loyal customers.
For users who want fast access, using Bet9ja’s old mobile codes and interface is still popular (get codes and app info).
Ownership Behind Bet9ja: Who Owns the Brand and What Is Their Net Worth?
Key Figures Behind Bet9ja’s Success
- Kunle Soname is the founder and chairman of Bet9ja. He is also known for owning a football club in Portugal.
- Ayo Ojuroye serves as the CEO. He manages day-to-day operations and product development.
Though personal net worth details are limited, Soname is estimated to be worth over ₦100 billion. His business interests include sports, betting, and technology.
Monthly Revenue: How Much Does Bet9ja Earn?
Bet9ja’s monthly revenue ranges between ₦15 billion and ₦25 billion. This figure comes from:
- Sports betting activity
- Casino game transactions
- Commission fees from agent networks
- Mobile wallet deposits
Revenue may increase during popular football seasons. Matches like the UEFA Champions League and World Cup qualifiers often cause spikes in user activity.
Is Bet9ja Still the Top Betting Site in Nigeria?
Bet9ja continues to rank among the top three. However, it now faces growing competition. In 2025, SportyBet overtook Bet9ja in web traffic. SportyBet receives about 88 million monthly visits, while Bet9ja gets around 67 million.
Still, Bet9ja holds strong advantages:
- A trusted brand name
- A large network of betting shops
- Deep market knowledge
It remains the go-to platform for many Nigerians who prefer a mix of online and offline betting options.
Frequently Asked Questions About Bet9ja Net Worth
How Much Is Bet9ja Worth in 2025?
Industry sources estimate Bet9ja’s worth between ₦300 billion and ₦500 billion, depending on market performance.
Is Bet9ja a Profitable Company?
Yes, Bet9ja runs on a profitable model. Its combination of digital products and offline networks generates steady income.
How Many People Use Bet9ja Every Month?
Over 60 million visits are recorded monthly on its website, not including app traffic.
What Makes Bet9ja Different from Others?
Bet9ja offers both online access and physical agent shops. This hybrid system appeals to a wide range of users.
Wrap-Up: Final Thoughts on Bet9ja Net Worth and Business Value
Bet9ja remains one of the most recognised names in Nigerian online betting. It has maintained its market share through innovation, reach, and reliable service. Though SportyBet now leads in traffic, Bet9ja holds a solid position through local presence and user trust.
In 2025, Bet9ja’s estimated net worth puts it among the most valuable digital brands in the country. Its growth continues to reflect the rising interest in sports betting across Nigeria.
Article updated 3 weeks ago. Content is written and modified by multiple authors.
