Big Brother Naija Season 10 officially began with a double launch event on July 26 and 27, 2025. This new edition brought together 29 housemates, all aiming to win the ₦150 million prize. The show introduced fresh twists and an updated rulebook that housemates must strictly follow. BBNaija Season 10, Big Brother Naija Season 10, BBNaija 2025
BBNaija Season 10
This year’s BBNaija marks a 90-day journey filled with weekly challenges, live evictions, diary sessions, and the usual dose of drama. The grand prize includes cash, a vehicle, and other brand-sponsored rewards. Contestants must comply with Big Brother’s regulations to avoid disqualification or penalties.
House Rules in Big Brother Naija Season 10
The rules for Season 10 remain stringent and are designed to ensure fairness, safety, and entertainment. Every participant must agree to these terms upon entry into the house.
Microphones Must Be Worn
All contestants are required to wear their microphones at all times, except when asleep or taking a shower. Any removal or tampering outside those moments violates the core rules.
No External Communication Allowed
Housemates are completely cut off from the outside world once the season begins. Mobile phones, television, internet, and even newspapers are prohibited during the entire show.
English Is the Default Language
The only accepted language in the BBNaija house is English. While Nigerian Pidgin is permitted, switching to native dialects may lead to warnings or disciplinary action.
Participation in Tasks Is Not Optional
Everyone is expected to actively contribute during group and individual tasks. Missing or boycotting assignments could result in reduced privileges or punishments.
No Negotiating the Grand Prize
Any discussions involving splitting the ₦150 million reward or making financial deals related to the prize are not permitted under the game rules.
Diary Room Obligations
When summoned by Big Brother for a diary session, housemates must respond promptly. Ignoring or delaying entry into the diary room without a valid reason is against the rules.
Whispering or Writing in Secret Is Banned
Covert communication is strictly banned. Whispering, lip movement, or note-passing in any form breaches the transparency policy enforced in the house.
Forming Secret Alliances Is Forbidden
Strategic planning or plotting behind closed doors to influence nominations or outcomes is prohibited. The game promotes independent decision-making.
Zero Tolerance for Hate or Discrimination
Racist comments, tribalism, homophobia, or any discriminatory behaviour will result in penalties or immediate removal. The show aims to foster mutual respect and inclusivity.
Physical Violence Leads to Expulsion
Aggressive conduct such as hitting, slapping, or threatening another contestant ends in disqualification. Arguments are acceptable, but physical contact is not.
Sexual Harassment Will Be Penalised
Uninvited touching or making sexual advances without consent breaches the code of conduct. Victims can report incidents to Big Brother for investigation and resolution.
Damaging Big Brother’s Property Is Unacceptable
All fixtures and items in the house belong to Big Brother. Deliberate damage or hiding of household equipment will attract fines or harsher measures.
Nominations Must Be Unbiased
Contestants must nominate others based on personal opinions alone. Persuading fellow housemates to vote a certain way is not tolerated.
Big Brother’s Authority Is Absolute
Big Brother has the final say in all matters. Defiance, arguments, or refusal to obey instructions can result in strikes, punishment, or eviction.
Defend the Head of House Title Weekly
Every Monday, the reigning Head of House must participate in a challenge to keep their title. Failure to defend their position means another housemate takes over leadership.
BBNaija Season 10 Housemates by State and Profile
The new housemates represent diverse backgrounds from across Nigeria. Here’s a full list of all 29 contestants:
Zita (Elizabeth Oloruntola)
A 24-year-old student from Ogun State, Zita is also a model, painter, and digital creator. She kept her participation a secret from her family, calling herself a “rebel with a cause.”
Mide (Ayomide Iwasokun)
Mide is a 23-year-old entrepreneur and budding actress from Ondo State. Currently living in Lagos, she balances her business life with aspirations in the entertainment space.
Sultana (Farida Ibrahim)
Sultana, 25, is a plus-size model from Adamawa. She uses her presence to advocate for body positivity and self-confidence.
Doris Okorie
The 33-year-old actress from Imo State is also known for content creation. She has a strong online presence in the fashion and beauty niche.
Big Soso (Sonia Amako)
Sonia, a 28-year-old lawyer and culinary expert, is from Kaduna. She once paid tuition by cooking meals and aims to unify cultural identities through her presence on the show.
Tracy (Uchenna Ekwe)
A 27-year-old from Anambra, Tracy is a corporate trainee and single mother who secured a job shortly after graduation.
Ivatar (Ifeyinwa Okafor)
At 37, Ivatar is the oldest contestant. A mother of three from Anambra, she has worked as a TV host, DJ, and entrepreneur.
Sabrina Idukpaye
Sabrina, 32, is from Edo State. She has modelled for Vogue and holds a master’s degree from the London School of Economics. She’s also an actress and public speaker.
Gigi Jasmine (Nicole Simon-Ogan)
Nicole, 31, is a DJ from Akwa Ibom. Her performances and online presence give her a unique position in the house.
Thelma Lawson
From Rivers State, Thelma is a 26-year-old skincare entrepreneur who expanded her brand before turning 25.
Imisi (Opeyemi Ayanwale)
Imisi, 23, comes from Oyo and is involved in both fashion and acting. She is known for her creativity in tailoring and short film performances.
Ibifubara Davies
Originally from Rivers, Ibifubara was raised in Lagos and works as a psychologist. She also has experience in tech and promotes mental health advocacy.
Isabella (Esther Georgewill)
Isabella, 29, is a Rivers-based influencer and business owner. She operates a fashion label and curates lifestyle content.
Joanna (Josephine Iwoh)
At 21, Joanna is the youngest. The Benue native has competed in beauty pageants and owns a fashion business.
Dede (Precious Ashiogwu)
Dede, a 23-year-old from Delta, is a fashion business owner who sells apparel through social media platforms.
Koyin (Koyinsola Sanusi)
Koyin, 21, hails from Ogun and works as a model. He enjoys style, humour, and living with confidence.
Danboskid (Daniel Olatunji)
Daniel, 25, from Ekiti, is an entrepreneur, actor, and former Mr Ideal Nigeria. He also placed second in Mister Africa.
Bright Morgan
The 27-year-old actor from Imo has featured in several Nollywood productions and worked alongside Patience Ozokwo.
Rooboy (Kayode Olatunde)
Rooboy, 29, is a hype man and performer from Ogun. He’s also dabbled in acting and event hosting.
Kaybobo (Kayode Oladele)
From Ekiti, Kaybobo is a 26-year-old former American football player now into modelling.
Faith Adewale
Faith, 25, is a doctor from Osun State. He also creates augmented reality projects and identifies as polyamorous.
Kuture (Unekwuojo Ameh)
A 27-year-old sailor and drummer from Kogi. Kuture is also involved in fashion and home design, with a bold, no-filter personality.
Jason Jae (Ayomide Jason James)
Jason, 29, is a musician and creative director from Ondo. Also a massage therapist, he brings a theatrical edge to the show.
Denari (Arinze Ekwenme)
Denari, 27, from Anambra, is a creative entrepreneur who loves mimicking accents. He is self-employed and thrives on innovation.
Kayikunmi (Oluwakayikunmi Ajibade)
Kunmi, 25, works in banking. Hailing from Ekiti, he describes himself as dramatic and open to romance.
Mensan (Mensan-Awaji James)
Mensan, 29, is a legal professional from Rivers. He’s confident and enjoys expressing strong opinions.
Otega (Oghenetega Eritomi)
Otega, 32, from Delta, left software development to become a chef. He values emotional depth and avoids superficial interactions.
Victory Okokon
Victory, 28, is a psychologist from Akwa Ibom. He also writes on philosophical themes and views life as an ever-unfolding story.
Kola (Kolapo Omotosho)
Kola, 28, from Ekiti, works in tech as a quality assurance analyst. Now based in Canada, he creates content about life and tech abroad.
When Did BBNaija Season 10 Start?
The new season began with two back-to-back opening nights on Saturday, July 26, and Sunday, July 27, 2025. The show runs for three months, concluding in October.
Where To Watch BBNaija Season 10
BBNaija airs round-the-clock on DStv Channel 198 and GOtv Channel 49. Viewers can catch live evictions and Sunday shows at 19:00 WAT on Africa Magic Showcase (DStv Channel 151).
Repeat Broadcasts
- Tuesdays at 12:00 WAT on Africa Magic Showcase (DStv 151)
- Wednesdays at 12:00 WAT on Africa Magic Urban (DStv 153, GOtv 6)
- Thursdays at 12:00 WAT on Africa Magic Family (DStv 154, GOtv 2)
Online Streaming
The Showmax platform streams the program live and on-demand. It’s accessible through mobile apps on the Apple App Store and Google Play Store.
Regional Access
- Ghana: DStv Channel 129
- Uganda: DStv Channel 329
BBNaija Season 10 promises 90 days of intense competition, character clashes, and unexpected twists. With a strict rulebook and 29 unique participants, the season is positioned to keep audiences engaged until the finale.
Article updated 11 hours ago. Content is written and modified by multiple authors.
