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Elon Musk, billionaire and owner of Twitter, announced on Thursday that a new CEO, an unnamed woman, will take over the social media platform in about six weeks.
Musk, who has long insisted he is not the company’s permanent CEO, will transition to become the executive chairman and chief technology officer.
Musk’s tenure at Twitter has been chaotic, and he has made various promises and proclamations that he has backtracked on or never followed up on.
Musk’s mercurial rule has taken a hit on Twitter’s advertising business, but he told the BBC last month that the company was now “roughly” breaking even.
The announcement of a new CEO is seen as a positive step forward for Twitter, as it can begin to unravel Musk’s personal brand from the company’s corporate image and attempt to regain trust among advertisers.
