YouTube is considering taking action against ad blockers on its platform.
The company has been testing measures to target these tools and is now informing users that video playback will be stopped after three clips if they don’t change their settings to allow YouTube ads or disable the ad blocker altogether.
This move follows a previous crackdown where YouTube forced some users with ad blockers to allow ads in order to watch videos on the site.
While this decision may divide users, ads are essential for free online services like YouTube, as they rely on ad revenue to sustain their operations and support content creators.
However, there will still be users who find ads intrusive and will continue to seek ways to block them.
Until YouTube’s measures become permanent, users can still use ad blockers for smartphones or web browsers with ad block settings, or opt for YouTube Premium, which eliminates ads for a monthly fee.
This article was updated 3 months ago
