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Football Viewing Centre Business: How To Start

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Football Viewing Centre Business

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A football viewing centre is a popular business in Nigeria, especially during football seasons and major tournaments. It is a place where football fans gather to watch matches on big screens, creating an electrifying atmosphere.

If you are a football enthusiast and want to turn your passion into a profitable business, starting a football viewing centre in Nigeria can be a great opportunity.

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Essential Equipment for Starting Football Viewing Center

Are you considering starting your own sports viewing center business in Nigeria? Congratulations! With the growing popularity of sports in the country, this can be a lucrative venture.

However, before you embark on this exciting journey, it is important to ensure that you have all the necessary equipment to provide your customers with an exceptional viewing experience.

Below, we will discuss the essential equipment needed for a sports viewing center in Nigeria.

1. Space or Shop

The first requirement for setting up a sports viewing center is a suitable space or shop. Look for a location that is easily accessible, preferably in a busy area with a high population density. Consider the size of the space and ensure it is sufficient to accommodate the number of televisions, chairs, and tables you plan to have.

2. Plasma Televisions

The heart of any sports viewing center is the television screens. Investing in high-quality plasma televisions is crucial to provide your customers with a clear and immersive viewing experience. Depending on the size of your space, you may need to purchase 2 or 3 sets of plasma televisions to ensure that every seat has a good view of the game.

3. DSTV Subscriptions

To broadcast live sports events, you will need to subscribe to DSTV or a similar satellite TV service. This will allow you to access a wide range of sports channels and ensure that your customers can watch their favorite games.

4. Ceiling Fans and Air Conditioner

Nigeria can get quite hot, especially during the summer months. Installing ceiling fans and an air conditioner will help keep your customers comfortable while they enjoy the games. Ensure that the temperature is set at a pleasant level to enhance their viewing experience.

5. Chairs and Tables

A comfortable seating arrangement is essential to keep your customers engaged and encourage them to stay longer. Invest in sturdy chairs and tables that can withstand heavy usage. Consider the layout of your space to maximize seating capacity without compromising on comfort.

6. Fridges

Offering cold beverages and snacks is a great way to enhance the overall experience for your customers. Invest in fridges to store a variety of drinks and snacks. Consider offering a range of options to cater to different preferences.

7. Generator

In Nigeria, power outages are common. To ensure uninterrupted viewing, invest in a generator to provide backup electricity. This will help you avoid any disruptions during important matches and keep your customers satisfied.

8. Home Theaters

For an even more immersive experience, consider investing in home theaters. These can provide superior sound quality and enhance the overall atmosphere of your sports viewing center. However, this may be an additional expense depending on your budget.

These are the essential equipment needed to start a sports viewing center in Nigeria. However, depending on your budget and preferences, you may also consider additional equipment such as projectors, surround sound systems, and gaming consoles to attract a wider audience.

Remember, the success of your sports viewing center will depend not only on the equipment you have but also on the quality of service you provide. Create a welcoming and comfortable environment, offer competitive pricing, and ensure that your customers have an unforgettable experience. With the right equipment and dedication, your sports viewing center can become a popular destination for sports enthusiasts in Nigeria.

Tips for Starting Successful Viewing Center Business

With the popularity of football in Nigeria, there is a huge demand for dedicated spaces where fans can gather to watch their favorite matches.

Below, we will guide you through the step-by-step process of setting up your own football viewing center in Nigeria.

1. Market Research Survey

Before diving into any business venture, it is essential to conduct a thorough market survey. Identify the target audience, competition, and potential locations for your viewing center. Analyze the preferences and needs of football fans in your area to offer the best experience.

2. Secure Required Capital

Once you have a clear understanding of the market, determine the amount of capital needed to start your viewing center. This includes expenses such as rent, equipment, licensing, and initial marketing. Explore funding options like personal savings, loans, or partnerships to secure the necessary funds.

3. Rent Space

Find a suitable location for your football viewing center. Look for areas with high foot traffic and easy accessibility. Rent a space or land property that can accommodate a sufficient number of viewers. Ensure that the space has proper ventilation, seating arrangements, and amenities like restrooms.

4. Buy Essential Equipment

Invest in high-quality equipment to provide an immersive viewing experience for your customers. Purchase large-screen televisions, sound systems, satellite or cable subscriptions, and backup power sources. Install the equipment properly to ensure optimal performance.

5. Furniture and TV Installation

Transform the rented space into an inviting and comfortable environment for football enthusiasts. Furnish the area with comfortable seating arrangements, tables, and decorations that reflect the passion for football. Install the televisions in strategic locations for clear visibility from all angles.

6. Start

Once everything is in place, launch your football viewing center. Advertise your center through local channels, social media, and word-of-mouth. Offer promotional discounts or free trials to attract customers during the initial phase.

7. Hire Center Manager

To ensure smooth operations, hire a reliable and experienced center manager. The manager will oversee day-to-day activities, handle customer inquiries, manage staff, and ensure adherence to rules and regulations. Train the manager on customer service, conflict resolution, and technical troubleshooting.

8. Diversify

While football matches are the primary attraction, consider diversifying your viewing center to attract a wider audience. Explore hosting other sports events, gaming competitions, or organizing special events like live screenings of major tournaments. This will help increase footfall and revenue.

9. Give Discounts

Center regulars and offer loyalty programs to retain customers. Provide special discounts or offers during off-peak seasons or for group bookings. Consider partnering with local businesses or sports clubs to offer exclusive deals for their members.

10. Code of Conduct

Establish clear rules and regulations for your viewing center to ensure a safe and enjoyable experience for everyone. Prohibit behaviors like smoking, excessive drinking, and violence. Enforce strict crowd control measures during peak matches to avoid overcrowding.

Cost of Setting Up Football Viewing Centre

The cost of setting up a football viewing centre in Nigeria can vary depending on various factors such as location, size, and facilities. However, here is a rough estimate of the expenses involved:

  • Rent: The first and most important expense is the cost of renting a suitable space for your viewing centre. This can range from ₦500,000 to ₦1,500,000 per year, depending on the location.
  • Equipment: You will need high-quality projectors, big screens, and surround sound systems to provide an immersive experience for your customers. The cost of this equipment can be around ₦1,000,000 to ₦2,000,000.
  • Furniture: Comfortable seating arrangements are essential for a viewing centre. You will need chairs, tables, and possibly sofas. This can cost around ₦300,000 to ₦500,000.
  • Interior Design: Creating an appealing and vibrant ambience is crucial for attracting customers. Painting, decorations, and branding can cost around ₦200,000 to ₦500,000.
  • Utilities: You will need to pay for electricity, internet, and cable TV subscriptions. This can amount to approximately ₦200,000 to ₦500,000 per year.

Profitability of a Football Viewing Centre

A well-managed football viewing centre in Nigeria has the potential to be highly profitable. Here are a few factors that contribute to its profitability:

  • High Demand: Football is a major passion for Nigerians, and many people prefer to watch matches in a lively and social environment. This creates a consistent demand for viewing centres, especially for popular matches and tournaments.
  • Ticket Sales: You can generate revenue by selling tickets to customers who want to watch matches at your viewing centre. The price can range from ₦200 to ₦500 per person, depending on the match and facilities provided.
  • Sponsorship and Advertising: You can attract sponsors and advertisers who want to promote their products or services to your customers. This can be an additional source of income.


Starting a football viewing centre in Nigeria can be a lucrative business opportunity for football enthusiasts.

While the initial setup costs can be significant, the potential for profitability and the love for football in Nigeria make it a worthwhile investment.

With proper planning, marketing, and management, you can create a successful and thriving football viewing centre.

This article was updated 5 months ago


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