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In response to the potential loss of a $3 billion contract with Samsung, Google is developing an AI-powered search engine and updating its existing platform with new technology.
The company has been in a frenzy since December when it first issued a “code red” in response to the rise of ChatGPT, an AI-powered chatbot created by OpenAI.
Google is updating its existing search engine as part of a project called Magi, with an estimated 160 employees currently working in “sprint rooms” to finish updated features in areas like increased personalization.
Microsoft’s partnership with OpenAI to relaunch Bing in February also deepened threats to Google’s long-held search engine dominance.
While Google did not immediately respond to requests for comment, the company stated that it is excited about bringing new AI-powered features to search and will share more details soon.
