Three entrepreneurs welcomed alongside the “Well-Being · Start-Up 2.0” program initiated by the Hong Kong Housing Authority
Program will provide rent-free shops and marketing support to empower young people in realizing their creative dreams
HONG KONG SAR & SHANGHAI, CHINA – Media OutReach Newswire – 28 August 2025 – As part of an initiative that supports the Hong Kong Housing Authority’s “Well-Being · Start-Up 2.0” Program, Hang Lung Properties Limited (SEHK stock code: 00101) (the “Company” or “Hang Lung”) has provided three shops for young entrepreneurs at different locations in Hong Kong. In celebration of Hang Lung’s 65th anniversary, the project is the first initiative in Hong Kong as part of its new community investment philosophy, Community · Connect, designed to empower young entrepreneurs and cultural startups to thrive. Yesterday, the Hong Kong Secretary for Housing, Ms. Winnie Ho Wing-yin, visited one of the stores to meet with young entrepreneurs, offering her advice and encouragement.








Appendix – About the three start-ups and their sharing
LAM WING SUM is a local sustainable fashion brand that brings imagination to life while promoting a sustainable future. With the “The Art of Mending” philosophy, the brand celebrates imperfection and highlights beauty through techniques like Sashiko and mending. Location: Shop 218, Level 2, Peak Galleria, 118 Peak Road, The Peak The founder, Lam Wing Sum commented: “As a local fashion designer, it isn’t easy to set up a store in Hong Kong, with rental costs the biggest challenge. With the support of Hang Lung, the opening of our first physical store at the landmark of Peak Galleria is an important milestone. It allows me to connect with travelers from all over the world, which is perfect for promoting my design philosophy of combining environmental protection and handicrafts. Thank you, Hang Lung, for providing such a valuable opportunity for local creativity.” | |
Rosemania & Co. was first introduced online in 2024. The brand celebrates eternal love through preserved flowers with its unique designs, offering exquisite products such as preserved flower glass domes, bouquets, memory capsules, and more. Location: Shop S5a, Kornhill Plaza South, 1-2 Kornhill Road, Quarry Bay Said the founder Christine Lau: “I am very grateful to Hang Lung for their support for young entrepreneurs, providing rent-free shops, but also for supporting on marketing, which made me deeply feel the importance and dedication they put into this project. The Hang Lung team has been hugely attentive and considerate of us at every turn, which has given me greater confidence to develop my business even more. I already have a stable customer base in Hong Kong Island East, and Kornhill Plaza itself is a community I am familiar with, so being able to open here has added a sense of community and helped me reach more family customers and realize my original intention of connecting with people through floral art.” | |
PokeCard specializes in Pokémon and sports cards, offering a wide range of card boxes and graded cards to satisfy the needs of players and collectors. The shop reignites the classic joy of physical cards in the digital age and celebrates the spirit of card-playing culture through events and competitions. Location: Shop F126-127A, 1/F, Phase 1, Amoy Plaza, 77 Ngau Tau Kok Road, Kowloon Bay “I grew up around the neighborhood of Amoy Garden and have a special affection for it,” said the founder, Ricky Siu. “Thank you to Hang Lung for giving me this unique opportunity to provide complete equipment and rent-free support to promote card culture and build a physical community. The store space allows me to host Pokémon championship events, which is an application criteria to become an official Pokémon gym and also enhances the brand’s professionalism. Through this platform, I hope to turn my hobby into a career and connect with more like-minded players.” |
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