Formula 1 has announced a major collaboration with Disney that will bring Mickey Mouse and other beloved characters into the world of motorsport starting in 2026.
According to XPBimages, the partnership will deliver global experiences, exclusive content, and themed merchandise aimed at fans of all ages. It comes as F1 looks to reach a wider audience, particularly children and families.
With more than 4 million children aged 8 to 12 actively following F1 across the U.S. and EU, the move reflects the growing intersection between sports and family entertainment. Former F1 driver Romain Grosjean was on hand during the announcement event.
Emily Prazer, F1’s chief commercial officer, said:
“It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.”
The collaboration will roll out through multiple touchpoints, including racetrack activations, storytelling content, and fan-focused merchandise. Fans can expect creative blends of Disney’s charm with the speed and excitement of Formula 1.
Disney’s president of consumer products, Tasia Filippatos, described the partnership as a “unique opportunity to bring two powerhouse entertainment properties together.”
The Disney x F1 crossover kicks off in 2026 with more details to be revealed in the coming months.
Article updated 3 weeks ago. Content is written and modified by multiple authors.
