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Alexander Adegbola Akande, better known by his stage name 9ice, is a well-known musician from Nigeria who has discussed some of the difficulties he encountered early in his musical career.
The artiste claimed that when he first began his career, he was famous but broke.
This was said by the singer in the most recent Chart with Sims podcast.
According to him, he said:
Don’t become popular o, make money. When I started, I was popular but I didn’t have money.
The money didn’t just come in, I had to do the right thing. As of then, we were depending so much on Alaba International Market. Then we didn’t have Facebook, Instagram and the rest. If you want your song to be popular in Kaduna, you have to go to Kaduna to do a radio interview. You have to be there for people to see you.
So, when the money started coming was when we put in the hustle and we marketed the brand by doing print interviews like newspapers, magazines; putting your face out there. I mean, there are sometimes people who have good songs and they [fans] don’t even know what you look like.
I think it is not just about getting popular. But putting your brand out there. Market it, promote it. Let your face be known and the money aspect will come later.”
