LAGOS — A new contender in Nigeria’s home entertainment space, Luft Pay TV, launched operations this week with a debut event in Lagos attended by media leaders, creatives, and industry figures.
According to News, the company’s entry aims to address challenges in existing pay TV offerings by focusing on customer-centered services and accessible, high-definition programming. Luft Pay TV has announced plans to engage local filmmakers and producers to deliver original African stories for domestic and international audiences.
Speaking at the launch, Yemi Adebowale, Head of Corporate Communications and Media at Luft Pay TV, emphasized the brand’s mission to offer a simplified and transparent viewing experience: “We’re here to simplify entertainment, eliminate confusion around billing, and provide real value with high-definition content that reflects both global quality and local identity.”
The company has initiated installations across Nigeria’s six geopolitical zones and is backed by a growing distribution framework and a service system built to support seamless access and customer satisfaction.
With its focus on accessible pricing, regional storytelling, and high-quality content delivery, Luft Pay TV enters the market with a clear strategy to engage Nigerian households looking for more personalized viewing options.
Article updated 1 day ago. Content is written and modified by multiple authors.
