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Meta Platforms is set to launch Threads, a microblogging app, shortly after Twitter CEO Elon Musk implemented temporary content restrictions on the social networking site.
Threads, which is Instagram’s text-based chat app, will allow users to follow the same profiles they already follow on Instagram and maintain their existing usernames.
The launch of Threads coincides with Twitter’s recent restrictions, including the requirement for verification to use TweetDeck.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” said the app’s description on the store.
The app aims to bring communities together for discussions on various topics.
Musk’s actions regarding data scraping have sparked backlash from Twitter users, and there are concerns about potential damage to new CEO Linda Yaccarino’s reputation.
Meta, the parent company of Facebook and Instagram, has previously announced the development of a new social network that could potentially rival Twitter.
