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Meta’s newly-launched Threads app attracted ten million users in its first seven hours, according to CEO Mark Zuckerberg.
The app, which Zuckerberg pitched as a “friendly” rival to Twitter, allows users to post up to 500 characters and has many features similar to Twitter.
Experts believe Threads could attract Twitter users who are unhappy with recent changes to the platform.
However, competitors have criticised the amount of data the app might use, including health, financial, and browsing data linked to users’ identities.
Threads is currently available in over 100 countries, excluding the EU due to regulatory concerns.
This article was updated 1 week ago
