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Indonesian coffee entrepreneur Michael Riady has teamed up with rapper Snoop Dogg, also known as Calvin Cordozar Broadus, to launch a new coffee brand called INDOxyz.
The coffee beans used in the brand are sourced from the Indonesian islands of Bali, Java, Sulawesi, and Sumatra, and will be roasted in Los Angeles before being packaged as single-origin whole bean coffee or brewed and canned.
Snoop Dogg stated that his inspiration for the brand came from the many years he spent drinking coffee while working in the studio, and he believes that INDOxyz will revolutionize the industry.
This article was updated 7 months ago
