If you take a look at the online betting industry, you will find tons of gambling websites that accept people from several jurisdictions. Some of them aren’t that easy to use, which is why there are people who focus on reviewing them. For example, sites like Silentbet.com demonstrate the popularity of online gambling games and sites by providing clients with special information regarding all of the things they must know.
Online casinos and bookmakers have become increasingly popular in the last couple of years, and it is for a reason. The companies found new ways of advertising what they have to offer, and it is paying off. We also have to point out that many countries have changed their gambling laws, allowing different operators to work in their jurisdictions. Unsurprisingly, this has an effect on these sites’ popularity.
Aside from legislative changes, sites use other tricks to grow in popularity, so let’s check some of them.
The biggest thing that makes some online betting operators more successful than others is the affiliate program. These sites have discovered that they can pay commissions to others and let them do all the work regarding marketing. Consequently, the casinos/bookies can get clients without the need to do anything other than pay a commission.
Nowadays, you can find all sorts of affiliate programs to choose from. Not all of them are that good, but usually, the commission is around 40%, which is way more than in most other affiliate niches. To stimulate their affiliates, websites often give additional tools, such as banners, exclusive links, and other kinds of things.
Everyone can become an affiliate on paper and advertise a given gambling website. However, those who want to succeed need to have a stand-alone platform with a lot of regular users. Some affiliates achieve that by creating blogs, whereas others simply spam their unique promo code.
Special sponsorship deals
The fact that some online casinos and bookmakers have gigantic budgets for advertising should not come as a surprise. These sites are aware that they must compete with other companies, which is why they are willing to pay the price to advertise their services to as many people as possible. One way to achieve this is by signing exclusive sponsorship deals with certain brands/teams.
Even though gambling sponsorships are not allowed in some parts of the world, there are places where these operators won’t have any problems sponsoring a specific team or league. In some European states, bookies have even “bought” the leading football competition, meaning that it has their name.
This method of advertising is not typical for most online betting operators, especially if they are available in a specific country. However, there are places around the world that let these sites run gambling ads all the time. Most brands are happy to take advantage of it and use the ads all the time.
The big problem with running gambling ads on TV is that they can target minors. Underaged gambling is not allowed anywhere, which is why bookies and casinos have to be careful and make sure that they tell the public that gambling is not allowed under a specific age. Usually, governments require people to be at least 18 years of age to use a given brand.
Banners and Pop-ups
The last and probably one of the most efficient ways for online betting operators and casinos to advertise their services is by creating banners and pop-ups. Even though those things might not seem efficient on paper, their conversion rate is pretty high and often leads to a lot of new registrations.
Pop-ups are definitely one of the most annoying methods of advertising because you can see them the time. Yet, they are worth it because once someone clicks on them, the cookies will last for around 1 or even 2 months. In other words, if that person decides to open an account later, the affiliate will “snatch” the registration.
Casinos and online bookies are becoming more innovative when it comes down to advertising their services. We expect to see even more options in the future, but for now, the affiliate program continues to be the leading option. After all, it saves gambling sites tons of money that they have to spend on ads.
This article was updated 1 month ago