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Ever wondered who are adidas-sponsored club’s in Europe that generate themselves more profit by partnering with the German sportswear company?
Since the turn of new millennium football clubs have tried to make more profit by tying themselves to sponsors, who would guarantee them more money to cover their wage bill.
While the above is a fact about renowned football brands using football clubs as an effective medium to advertise their brands, the clubs also makes sure they milk the partnership in order to generate more profit.
So here on Naijnaira, we’ll take you through Europe top 10 club’s who are adidas-sponsored.
Leeds United – (Premier League)
Leeds United announced a five-year partnership deal with adidas as their official kit provider in the 2020-21 season, following their promotion to Premier League from the Championship.
The German sportswear giant replaced “Kappa” an Italian sportswear in the 2020-21 season as the official manufacturer of the “Whites” having been their kits provider since 2015.
Boca Juniors – (Primera Liga)
Boca Juniors announced the German sportswear company as their new kit supplier in 2020 in a ten-year deal reportedly worth at least $100 million, after parting ways with Nike who had been their supplier for 23-years.
The partnership between the “Blue & Gold” is believed to run through 2030, with a lucrative signing bonus of $3 million on income of shirt sales both nationally and abroad.
Benfica – (Primeira Liga)
Adidas first partnered with Benfica to produce the club’s kits back in the 1983-84 to 1989-90 season, before returning for it’s current stint that began in the 1997-98 campaign.
The new six-year financial contract between the Portuguese giant and Adidas wasn’t disclosed, but a Portuguese tabloid Diario de Noticias hinted that the deal could worth €4.5 million per year.
Olympique Lyonnais – (Ligue 1)
The German sportswear giant have been the official kit supplier of one of French biggest club Lyon since 2010-11 season.
The two parties last renewed their partnership in 2020 in a five-year agreement that is reportedly meant to cover both the men’s and woman’s football and basketball team.
Celtic – (Scottish Premiership)
The partnership between Celtic football club officially came to fore for the first time in 2020 with the deal reported to cover both the men’s and women’s squad kits, after their partnership with Nike came to an end in 2015.
The deal between Adidas and Celtic will run for five-years and is claimed to be the biggest sponsorship deal in Scottish sport.
Arsenal – (Premier League)
Arsenal reunite with the German sports-kits giant at the start of the 2019-20 season having been first sponsored by the company in 1986 as part of an original partnership that ran until 1994.
The initial deal which is meant to run until the end of the 2023-24 campaign was renewed in 2022 until 2030, in a partnership-deal reported to worth £300 million both for the men and women apparels.
Juventus – (Serie A)
Juventus and adidas have been in partnership since 2015 and the relationship between the Old Lady and the German sportswear giant has since strengthened with every passing year.
The Old Lady switched from their Swoosh stripes to the German sports-kits giant in 2015 and they renewed their relationship in 2019 in a eight-years sponsorship deal worth £367 million.
Manchester United – (Premier League)
Adidas is also an official partner of England’s most-iconic football club, designing beautiful kits worn by the players and staffs of the club.
The German sportswear company has been United’s official partner since 2015, singing a ten-year sponsorship deal worth £750 million after their Nike deal came to an end upon the conclusion of the 2014-15 season.
Bayern Munich – (Bundesliga)
The partnership between the Bavarian giant and Adidas has long started since 1974 with the German sportswear company responsible for designing beautiful stripes worn Bayern Munich’s players and staffs.
Bayern Munich will wear Adidas kits until at least 2030 after signing a new £650 million contract with the sportswear company, with the kind of designs inspired by nature and mountains surrounding the city of Munich.
Real Madrid – (LaLiga)
Over the years the German sportswear has had the honour of partnering some of the greatest club’s in world football, as such Real Madrid are also one of the iconic club sponsored by Adidas.
The German sportswear giant and the Spanish club have been working together since 1998, and in 2019 Los Blancos signed a new contract with them that will take their relationship through 2028 in a lucrative deal worth £946 million.
This article was updated 3 months ago