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The cassette tape, a once-forgotten format, is making a surprising comeback in the digital age.
Nostalgia for the 1980s and 1990s, fueled by shows like “Stranger Things,” has contributed to the renewed interest in cassette tapes.
Artists like Billie Eilish and Taylor Swift have released their music on cassette, attracting fans who were not even born during the cassette’s prime.
Sales have significantly increased in recent years, with 440,000 tapes sold in the United States in 2021 compared to 81,000 in 2015.
Other musicians, including Lady Gaga, The Weeknd, and Maren Morris, have also embraced the revived format.
Additionally, indie bands and reissues of classic tapes from legendary musicians have added to the growing availability of cassette tapes.
Despite its age and limitations, such as the risk of cassette players damaging tapes and lower audio quality compared to CDs or MP3s, the cassette tape is experiencing a resurgence.
Manufacturers and music stores are struggling to meet the demand, with some companies purchasing and reconditioning older machines to increase production.
The cassette tape’s revival began in 2006 with its niche use in the indie music scene, but the current wave of popularity suggests that the medium may have a lasting presence in the music industry.
