Google Search is getting a new update in the coming weeks that will target content created by spam websites or bots meant to manipulate SEO, or search engine optimization, according to a blog post on Thursday.
Instead, Google will aim to bring forward original content and reporting “made by and for people.”
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Google said this Search update will be similar to the reviews update it did earlier this year that prioritized product reviews from experts rather than sites that summarized multiple products. Google will aim to improve results for educational, entertainment, shopping and tech-related content.
The update to search comes as people have shown themselves to be increasingly frustrated over the lack of quality search results.
Threads on Reddit point to a degradation of valuable results and an increase in ads or sponsored content.
Bloggers and publications such as The Atlantic say inferior results are a symptom of sites constantly trying to optimize for Google.
Bing, DuckDuckGo and other search engines continue to compete against Google’s dominance in search, but the company still holds a 91% market share.
Article updated 7 days ago. Content is written and modified by multiple authors.
