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Lenovo has been named the Official FIFA Technology Partner for the 2026 FIFA World Cup and the 2027 FIFA Women’s World Cup.
The Chinese multinational computer manufacturer announced its role on Tuesday, emphasizing its commitment to providing advanced devices and data infrastructure to enhance fan engagement and improve event broadcasts.
Central to Lenovo’s partnership will be the integration of Artificial Intelligence, aimed at elevating experiences for both fans and broadcasters.
Joining a prestigious roster of global partners that includes Visa, Coca-Cola, and Adidas, Lenovo’s sponsorship represents the highest level of FIFA support.
Lenovo will integrate its innovative products and services, including ThinkPad laptops, tablets, and advanced servers, to support advanced analytics and democratize data access for football-playing nations.
FIFA President Gianni Infantino welcomed Lenovo’s partnership, noting the importance of data and technology in creating unforgettable experiences for fans.
He emphasized FIFA’s mission to grow the game globally and make football accessible to all.
This article was updated 2 months ago
