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A tragic incident occurred when a social media influencer, known as “Sanqiange” or “Brother Three Thousand,” died after live-streaming himself drinking several bottles of Baijiu, a strong Chinese alcohol, on China’s version of TikTok.
Sanqiange had participated in an online challenge called “PK” against another influencer, which involved drinking Baijiu.
The challenge was broadcasted on his Douyin channel, and viewers could send rewards and gifts to the winner.
Sanqiange’s friend, who watched the live-stream, reported that he had finished three bottles before starting on a fourth.
The challenge ended at around 1 am, and by 1 pm, Sanqiange was found dead.
He had a history of filming himself participating in similar contests involving alcohol and posting them on the app.
This incident has sparked a debate about the regulation of the live-streaming industry, which has become a multi-billion-dollar industry in China.
The authorities have already taken steps to ban certain misbehaviors by livestreamers, such as encouraging vulgar interactions or inciting fans to attack with rumors.
