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Twitter’s Advertising Revenue Drops by Half Under Musk’s Leadership

by NaijNaira
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Twitter's Advertising Revenue Drops by Half Under Musk's Leadership

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Since Musk took over Twitter, changes implemented by him have resulted in a loss of users and advertisers.

For instance, Twitter has limited the number of tweets that verified and non-verified users can read per day, and popular programs like TweetDeck will only be available to verified users starting next month.

Meanwhile, Meta’s Threads app, a competitor to Twitter, has gained over 100 million users in its first five days, potentially reaching 150 million users.

Despite privacy concerns and legal battles, Threads has found success, particularly in India, where it benefits from its connection to Instagram.

Twitter, on the other hand, has faced technical issues and staff layoffs since Musk’s acquisition.

Musk has even threatened to sue Meta for alleged theft of trade secrets and intellectual property, although Meta denies these claims.

The rivalry between Musk and Meta CEO Mark Zuckerberg has intensified as Meta aims to compete with Twitter.

This article was updated 1 week ago

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