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Will Smith and Jada Pinkett’s popularity diminish after Oscars slap

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Will Smith popularity diminish after Oscars slap

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According to Variety, Will Smith’s popularity rating as determined by Q Scores – a popular metric in show business for assessing a performer’s consumer appeal – was significantly diminished following the 2022 Oscars ceremony during which he assaulted comedian Chris Rock.

Prior to the incident, the 53-year-old actor was consistently ranked among the top 10 “most positively rated actors” on Q’s semiannual lists, alongside Tom Hanks and Denzel Washington.

But in Q’s July polling, Smith’s negative rating surged from less than 10 to 26. The average score is just 16. Speaking to Variety, Q Scores executive Henry Schafer described the results as “a very significant and precipitous decline”.

Smith slapped Rock during the live Oscars telecast in March after the comedian made a joke about wife Jada Pinkett Smith’s hair. Pinkett Smith suffers from alopecia.

Like her husband, Pinkett Smith’s Q Scores were also significantly impacted by the incident, with a negative score that increased from 29 to 44. Rock’s scores remain unchanged.

Smith apologised for his actions and resigned from the Academy of Motion Picture Arts and Sciences in the week following the Oscars.

This article was updated 2 months ago

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