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Over the years, Davido’s influence in the music industry has continued to grow, making him one of the biggest Afrobeat giants of our time. With his talent and popularity, it’s no surprise that big brands like Pepsi have come knocking on his door.
On April 2nd, 2016, Pepsi approached Davido with a tempting offer that he couldn’t resist.
The beverage company offered him a staggering $100 million on a 2-year contract, and since then, he has continued to renew his partnership with Pepsi.
It’s not hard to see why Pepsi would be interested in collaborating with Davido. His fans, known as the “30 Billion Gang,” are dedicated and loyal, always eager to support their idol.
This has translated into a boost in sales for Pepsi, as his influence has encouraged his fans to consume the carbonated drink in line with their mentor.
But it’s not just about the business aspect. Davido has also shown genuine compassion and dedication to his partnership with Pepsi.
He consistently appears in their advertisements, bringing his unique style and energy to the brand.
His presence in the ad campaigns has helped to solidify Pepsi’s connection with the younger generation and has made him one of the most recognizable faces associated with the brand.
Securing such a lucrative endorsement deal is no small feat, and Davido has rightfully earned his place as one of the highest-paid Nigerian Afrobeat stars.
His success and popularity have paved the way for other artists in the industry to secure similar deals, further solidifying the global recognition of Nigerian music.
This article was updated 3 weeks ago