As Instagram and Facebook shift to more AI-driven content, many expect they’ll more closely resemble TikTok.
Creators who run meme accounts staged a small protest on Saturday, calling for Instagram to redesign its practices around moderation.
Celebrities like Kylie Jenner and Kim Kardashian have also publicized frustrations with Instagram, both posting a story on the platform that called on the company to “Make Instagram Instagram Again.”
The movement demanding that Instagram prioritize photos was started by the photographer Tati Bruening, who has over 321,000 followers on the platform.
Bruening over the weekend started an online petition that has reached more than 220,000 signatures in less than a week.
It calls on Meta to scale back its attempts to replicate TikTok and asks Instagram to go back to its “roots” in photo sharing.
Users have complained they aren’t seeing content namely photos from their friends as Instagram beefs up its recommendation algorithm.