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Sega to Acquire Rovio, Maker of Angry Birds, for $772 Million

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Sega to Acquire Rovio, Maker of Angry Birds, for $772 Million

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Sega, the Japanese video game giant, has agreed to acquire Rovio Entertainment, the maker of Angry Birds, for approximately $772 million.

The purchase price represents a 19 percent premium over Rovio’s closing price last Friday. Rovio’s board has already agreed to the friendly takeover, and the deal is expected to close later this year.

Rovio’s breakout title, Angry Birds, debuted just as mobile gaming was starting to take root and was among the first major titles to experiment with the free-to-play ad-supported model.

The game’s incredible success spawned an entire franchise of games, cartoons, movies, merchandise, and more that continues to this day.

Sega aims to leverage Rovio’s expertise in live service mobile game operation through its Beacon service to bring new and existing titles to market.

Cross-platform expansion of Rovio games using Sega’s know-how is also in the cards.

This article was updated 1 month ago

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